Trusted by leading doctors across the Middle East, From strategy to spotlight, Over 1B+ views
· 1B+ views
I got tired of watching brilliant doctors post into the void. The medicine was never the problem — the content was aimed at everyone, so it reached nobody worth reaching. Views are the easy part; I can get almost anyone a million of them. What I can’t fake is a fully booked diary. That only happens when the right people are the ones watching. So we only work with doctors. After a billion views, I’ve no plans to change that.
Ibrahim Khalil
CEO of BOBZ Digital
Most doctors don’t have a views problem. They have a wrong-audience problem.
A million views from people who’ll never book with you is a number. Fifty thousand from inside your specialty is a patient list.
Targeting
We map who actually books
We research who actually books in your specialty, what they search for, and which accounts they already follow. Your content stops chasing everyone and starts reaching people with intent.
Is filler safe after 40?
2,400 searches in Dubai this month
Voice
Built around how you actually talk
Content shaped around your personality and your clinical expertise, not a trending format borrowed from someone else’s niche.
This cycle
12 clips
8 Educational
3 Transformation
1 Q&A
Data
Every cycle learns from the last
Every cycle we look at what actually performed — which hook, which format, which first three seconds — and the next cycle is built on it.
Proven results with leading doctors across the Middle East
Reach is easy. Reaching your clients is the job.
Leading Middle East Top Influencers with 1B+ Views
Generated across our client’s accounts
Grown on Instagram and TikTok
For A Single Client
Case Study
Dr. Iqrah, She was camera-shy with zero filming experience. Today she’s the most sought-after dermatologist in the Middle East.
We built an aesthetic identity around who she actually is, then gave her a format that let her talk in her own voice. 100 million views and over 10,000 leads later, she’s securing brand collaborations and — more importantly — patient trust.
Dr. Iqrah Iqbal
134K+ followers · 100M+ views
Case Study
Dr. Maher Saleh He had 5,000 followers on Instagram and none at all on TikTok. Today he runs the most-viewed anatomy series on social media.
He was posting inconsistently, and what he did post was reaching people who would never book him. We rebuilt everything around his actual clinical expertise and aimed it at the audience worth reaching. He’s now a top-10 dermatologist in the Middle East with a fully booked diary.
Dr. Maher Saleh
· 100K+ Instagram · 120K+ TikTok · 50M+ views
Case Study
Dr. Anas Al-Saleh He was capped at 1,000 views a post, no matter what he tried. Today he’s one of the most trusted dermatologists in the Middle East.
The expertise was never the problem — it just wasn’t coming across. We built personalised educational content around his real clinical experience and let his personality carry it. Twenty million views later he’s fully booked, with leads arriving organically.
Dr. Anas Al-Saleh
· 35K+ followers · 20M+ views
Case Study
Dr. Marwa Said, An excellent dermatologist, stuck in a loop of 2,000 views a post. Today she’s the most trusted derm critique in the region.
She had the clinical reputation and no social presence to match it. We built content around her personality and her particular way of talking, then grew it organically with no paid spend. Five million views later her diary is fully booked — keeping existing patients while new ones find her.
Dr. Marwa Said
40K+ followers · 5M+ views
Case Study
Dr. Halah Taha , She was posting constantly. None of it was aimed at her patients. Six months later she had a brand people recognised.
Fifteen thousand followers and generalised content with no connection to her specialty — effort without direction. We repositioned her around the audience she actually wanted and rebuilt every piece to align with her medical philosophy. Lead generation and patient trust followed at a scale she hadn’t seen before.
Dr. Halah Taha
70K+ followers · 5M+ views
Case Study
Dr. Safaa Saleh, Famous in Riyadh. Invisible in Dubai. That gap was a search problem, not a talent problem.
She arrived with a huge patient database from Saudi Arabia and a social presence that reflected none of it, so it felt like starting from scratch. We built a brand her existing patients would recognise online, and put her depth of knowledge where new ones could find it. Her business roughly doubled, and she’s now one of the most in-demand dermatologists in Dubai.
Dr. Safaa Saleh
40K+ followers · 1M+ views
Case Study
Dr. Dina El Yamany, Her transformation work was already exceptional. Nobody could see it. Today it’s what earns a patient’s trust before they walk in.
She wanted the artistry shown accurately rather than dressed up. We curated her brand into a real social presence and built it around her strongest asset — before and after, procedure by procedure. Her business tripled, entirely organically.
Dr. Dina El Yamany
3x business growth · 5M+ views
Real stories of growth.
The expertise was never the problem — it just wasn’t coming across. We built personalised educational content around his real clinical experience and let his personality carry it. Twenty million views later he’s fully booked, with leads arriving organically.
Dr. Anas Al-Saleh
35K+ followers · 20M+ views
Dr. Maher Saleh
· 100K+ IG · 120K+ TikTok · 50M+ views
5,000 followers on Instagram, zero on TikTok. We built content around his real clinical expertise and pointed it at the right audience. He now runs the most-viewed anatomy series on social media.
· 100K+ IG · 120K+ TikTok · 50M+ views
Dr. Maher Saleh
Dr. Marwa Said
40K+ followers · 5M+ views
She had the clinical reputation and no social presence to match it. We built content around her personality and her particular way of talking, then grew it organically with no paid spend. Five million views later her diary is fully booked — keeping existing patients while new ones find her.
Dr. Marwa Said
40K+ followers · 5M+ views
Dr. Safaa Saleh
40K+ followers · 1M+ views
Dr. Safaa Saleh, Famous in Riyadh. Invisible in Dubai. That gap was a search problem, not a talent problem, so it felt like starting from scratch. We built a brand her existing patients would recognise online, and put her depth of knowledge where new ones could find it.
Dr. Safaa Saleh
40K+ followers · 1M+ views
Dr. Dina El Yamany
3x business growth · 5M+ views
Dr. Dina El Yamany, Her transformation work was already exceptional. Nobody could see it. Today it’s what earns a patient’s trust before they walk in.
She wanted the artistry shown accurately rather than dressed up. We curated her brand into a real social presence and built it around her strongest asset — before and after, procedure by procedure. Her business tripled, entirely organically.
Dr. Dina El Yamany
3x business growth · 5M+ views
Dr. Iqrah Iqbal
134K+ followers · 100M+ views
We built an aesthetic identity around who she actually is, then gave her a format that let her talk in her own voice. 100 million views and over 10,000 leads later, she’s securing brand collaborations and — more importantly — patient trust.
Dr. Iqrah Iqbal
134K+ followers · 100M+ views
Dr. Halah Taha
70K+ followers · 5M+ views
Fifteen thousand followers and generalised content with no connection to her specialty — effort without direction. We repositioned her around the audience she actually wanted and rebuilt every piece to align with her medical philosophy. Lead generation and patient trust followed at a scale she hadn’t seen before.
Dr. Halah Taha
70K+ followers · 5M+ views
Dr. Anas Al-Saleh
35K+ followers · 20M+ views
Everything you need to know
Why do you only work with doctors?
Because virality is niche-specific. The hooks that make a dermatology patient stop scrolling are nothing like the ones that work for a restaurant or a property listing. Seven doctors and 186 million views in, we know this specialty. We’d be guessing anywhere else.
Why don't you just film everything at once?
Because content filmed in one sitting is locked to that day. By month three you’re posting to an audience that’s moved on, about procedures you may not even be promoting anymore. We work in cycles so the content stays current and each round is built on what the last one taught us.
I'm starting from almost zero. Is that a problem?
Dr. Maher started with 5,000 followers on Instagram and none at all on TikTok. Dr. Anas was stuck under 1,000 views a post. Starting small isn’t the obstacle — being aimed at the wrong people is.
What makes BOBZ different from other agencies?
Unlike standard agency, Bobz map your specialty, your patients, and the gap between what you’re posting and who you need to reach, Film One focused session per cycle, built around the angles the strategy identified, Performance data from the last cycle sets the direction for the next. Nothing is decided a quarter in advance.
From strategy to spotlight, we make brands shine
How we can help you
01
Tailored Strategic Planning Sessions
We map your specialty, your patients, and the gap between what you’re posting and who you need to reach.
02
Film
One focused session per cycle, built around the angles the strategy identified.
03
Read & adjust
Performance data from the last cycle sets the direction for the next. Nothing is decided a quarter in advance.
Testimonials
They love us
S
“I had years of patients in Saudi Arabia, then I moved to Dubai and it felt like starting over. My patients couldn’t find me online. Within a few months that had changed completely — and a lot of them came back.”
Dr. Safaa Saleh
M
“I was posting, but I wasn’t reaching anyone who would actually come to my clinic. I had 5,000 followers on Instagram and nothing on TikTok. The difference wasn’t posting more — it was finally posting for the right people.”
Dr. Maher Saleh
I
“I was genuinely camera-shy. What I wasn’t expecting was that they’d build everything around how I actually talk, instead of trying to turn me into someone else. That’s the only reason it worked.”
Dr. Iqrah Iqbal